When it comes to creating effective promotional packaging, you want something that is cost-effective, eye-catching, and leaves your branding front and center for the consumer.
There are many different ways to package a promotional bundle, but which method is the best fit for your needs? Have you considered using banding technology to package your promotional bundles?
There are many reasons that banding systems make for a great way to bundle your promotional packages. Here are a few of them:
Minimal Cost to Bundle
Odds are that when you’re selling a promotional bundle, you’re already cutting deeply into your margins to entice potential buyers with the value. Using excessive wrapping or boxing methods of bundling the products together bites even deeper into your profit margins.
However, using banding systems for promotional packaging saves you money by using a minimal amount of banding material. A single band as thin as 35 microns is enough to securely bundle your products securely. With so little material consumed, you don’t have to reduce your profit margins on promotional bundles by too much just for the sake of packaging.
Also, bundling products with a banding system requires less energy than a shrink-wrapping system would need, saving your company money on energy costs and reducing your carbon footprint as well.
Your Product’s Branding Remains Front and Center
A lot of effort went into the design of your product packaging. The exterior of your product packaging is what sets your products apart from others on the shelf, allowing customers to identify your brand at a glance.
Why would you ever want this benefit to go to waste by boxing your promotional bundles in a packaging option that totally covers up your product’s branding? Have you ever gone to the store and seen a bundle pack that you couldn’t recognize right away? The extra time it takes a customer to realize that the bundle pack belongs to a trusted brand is time that they’re moving their eyes to the next item on the shelf, translating into slower sales of the promotional bundle.
Banding promotional bundles prevents this problem by making sure that the branding on products that your customers are familiar with remain visible so they recognize it easily and are more likely to buy.
Ability to Quickly Switch Bundles
One of the best features of product banding systems is how adaptable they are. These machines can adapt to different product sizes when banding them on the fly.
How does this help you? Say that you want to create multiple different promotional offers for two, four, six or more packages of product. With a banding system’s ability to dynamically adjust the amount of banding material used to reach the desired tightness, you can easily swap different size stacks of cans or other packages without having to stop and adjust the machine (assuming that the bundling material does not have a message on it that requires stacks to be a consistent size).
Once customers have bought your promotional package, how are they going to open it? With more material-intensive packaging options, the answer will probably involve a lot of extra effort and some frustration, which can be a bit of a turn-off for consumers.
With product banding systems, on the other hand, the removal of the product from the bundle is quick and easy. Rather than having to contend with an entire shell of cardboard, all a customer has to do is make a single cut and the contents of your promotional bundle are free for access.
In the world of consumer goods, ease of use is an enormous deciding factor between success and failure.
In short, using banding systems is more efficient, better at keeping your branding on display, and more convenient for both you and your customers.
Learn more about product promotional bundling with banding systems today by contacting us here.