The following is taken from a press release distributed by the Association for Packaging and Processing Technologies (PMMI), detailing changing shipping trends and costs in the United States, and the growing need for more versatile, automated labeling and packaging banding systems.

With the rapid evolution of modern packaging and labeling technology, come valuable innovations for manufacturers around the globe. As automated labeling systems become more and more advanced in what they do, there is really no reason to miss out on the great packing benefits they provide.

“Trends In Labeling: Solutions Providers Wanted

70% of companies interviewed are changing the way they label, & they want the move to be seamless

Reston, Va.; June 14, 2012 — Product marketers are finding new ways to use labels as a way to enhance shelf-appeal, according to a new industry segment report from PMMI, “Trends in Labeling.” As a result, the market for labels is increasing year-over-year by as much as 5.2 percent.

The report predicts U.S. label shipments will increase by 4.2 percent annually, and 5.2 percent annually worldwide, reaching $20 billion and $110 billion, respectively, in 2015. Pressure-sensitive labels are the most popular, by far.

Technology Changes

The report also notes that rapid-fire changes in labeling technologies are making customers eager for new solutions — and guidance from suppliers.

“70 percent of the companies we interviewed for this report are making some sort of change to their labeling, marking or coding processes. And what they want is for their suppliers and original equipment manufacturers (OEMs) to help them implement the changes seamlessly,” says Paula Feldman, director of business intelligence, PMMI.

The report lists six trends on the edge of changing labeling processes over the next three to five years:

  • Reductions in label unit costs
  • Thinner label stock
  • Reduced label material waste
  • Greater use of sustainable materials
  • Implementation of anti-counterfeiting and tamper-evident tactics
  • Improved tracking across the supply chain.

Versatility Required

As with so many other types of machinery, versatility is in high demand. Product manufacturers have to accommodate a variety of label technologies and materials. And, as with other types of equipment, they’re also looking for intuitive controls, easy cleaning and maintenance predictors.

“A machine that can accommodate several functions will contribute to greater productivity and take up less space on the plant floor,” Feldman says. “59 percent of respondents saying they need to install new labeling equipment, or modify what they have, so their demands for versatility are likely to increase.”

She adds, “With the volume of eco-conscious label materials on the increase, new materials including soy-based film, tree- and paper-free stocks made from stone, and post-consumer recycled materials, the need for versatility and help making a seamless transition is going to grow.”

If you’re looking for the latest trends in labeling, register for PACK EXP to see them in person at

About PMMI

PMMI is a trade association of about 600 member companies that manufacture packaging, processing and related converting machinery in the United States or Canada; machinery components and packaging containers and materials. PMMI’s vision is to be the leading global resource for the packaging and processing supply chain, and its mission is to improve and promote members’ abilities to meet the needs of their customers.

PMMI organizes the PACK EXPO trade shows: PACK EXPO International, PACK EXPO Las Vegas and EXPO PACK México, connecting participants in the packaging and processing supply chain with their customers around the world. Coming Up: EXPO PACK México, June 26–29 in Mexico City, Mexico; PACK EXPO International at McCormick Place in Chicago, Oct. 28–31, 2012.

Learn more about PMMI and the PACK EXPO trade shows and

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